Our Story

Yoonaverse - The Berlin Metaverse® was launched January 16th, 2023. The web3 event exhibits the newest possibilities within fashion tech. The digital space allows brands to present digital collections and share them on a global scale, connect with customers and providers around the world, and host workshops and private events in a limitless capacity. 

In the Berlin Metaverse® you can enjoy international exclusive fashion shows, limited and collector's editions of haute couture, NFT’S, and try on possibilities - as it is the European Tech & Fashion Mecca; A must for global fashion companies that want to remain leaders in digital markets and an opportunity for those who imagine conquering it.

The realistic representation of a digital piece of clothing and virtual environments has accelerated over the past years and we are beginning to see the exponential potential of these spaces for brand storytelling and customer connection.

Creating a fully immersive experience allows brands to move beyond the boundaries of time, space, and physics. Within these spaces, there are truly no limits of how a brand can engage with customers. 

The Berlin Metaverse® is a secure environment where humans interact socially and economically as #avatars through software in cyberspace - without the constraints of the real world; moreover an extension to the real world but with greater opportunities for international business & relations - a place where you can create and explore with other people who are not in the same physical space as you but better still have the same interests. 

Thanks to the most cutting-edge and fascinating technologies blending both words is now possible; virtual presence, AR, VR, attracting visitors with the most innovative technology to physically attend Berlin and virtually The Berlin Metaverse®. Yoonaverse multiplies the scope of business and catapults visibility to hitherto unexplored and unattainable figures.

The growth potential of the fashion industry & the promotion of local design talents from Berlin and Germany is our leitmotif. Positioning Berlin as the International Virtual Fashion Mecca and returning it to the place it deserves on the international scene, is our mission.

The metaverse will be the next digital “big bang” - In fact the pandemic demonstrated the importance of having digital & innovative ways to make business & socialize no matter the circumstances. 

Yoonaverse The Berlin Metaverse® offers a platform for all the stakeholders of the Fashion Industry Globally. Specting fashion companies of all sizes and fashion buyers of all ages. Along with other industries linked to fashion such as sports,  entertainment and e-games.

With yoonaverse we are building The Berlin Metaverse®, giving our industry the possibility to operate multiverse digitally and integrate their digital products directly into a virtual environment - thus positioning themselves into the Web3 space” says Anna F. Michel (CEO & Co-founder) -

But also drastically cutting down pollution along the value chain & avoiding CO2 emission with unnecessary trips and productions without giving up making business but on the contrary allowing more companies to connect virtually and do more business indeed”.

 

Yoonaverse - Beyond an Hybrid Conference - Connecting dots between fashion & technology towards circularity. 

The Berlin Metaverse® showcases a phygital conference Yoonaverse - The FashionTech Hybrid Conference connecting dots between technology & fashion towards circularity

Working at the forefront of the metaverse, digitization & sustainable transformation of the fashion industry. Shaping & accelerating metaverse fashion & Artificial Intelligence to operate profitably in the fashion & textile industries. Helping fashion companies to become NetZERO.

Yoonaverse was launched in April 2022 to connect the dots between fashion & technology towards circularity. And we are looking at its 4th edition. No more easy talk & more action for change. Bridging technology solutions to fashion brands challenges towards a profitable industry that meets the SDGS2030.

“No matter what challenges your fashion brand is facing towards digitization or sustainable transformation, a solution is there for you at yoonaverse!” says Anna F. Michel (CEO & Co-Founder). Yoonaverse is a movement that goes beyond a conference - goes beyond talking about the industry's issues and focuses on actions to find a solution for each challenge towards a profitable industry that meets the SDGS2030.

A groundbreaking program available in 5 formats: 
💡The hybrid conference - A mixed reality conference taking place simultaneously in the virtual and real worlds. Physically in Berlin and broadcasted at The Berlin Metaverse®

💡Round tables where fashion brands meet the tech experts and work in parallel for a better future

💡Real customer focus groups - to discover their real needs

💡Masterclasses - to learn about improving processes, circularity, technology, AI, AR VR, value chain, metaverse, avatars, NFT’s, blockchain, …

💡Small exhibition of the greatest innovations on technology for fashion brands.


YOONAVERSE CONFERENCE MISSION 

Our mission is to raise sustainability awareness, build a community of tech, fashion & circularity knowledge cooperation, inspire new generations, and contribute to the apparel industry with technology & innovation.

YOONAVERSE CONFERENCE TOPICS 

  1. Generative AI

  2. Machine Learning

  3. New technologies (AI, VR, AR)

  4. NFT, blockchain technology

  5. Data Analysis

  6. Metaverse / Web 3

  7. Circularity

  8. Apparel Design

  9. Degrowth

  10. Apparel Production

  11. Sales & Marketing

  12. Value Chain

  13. Sources

AWARDS

YOONAVERSE format concept received an award as part of the Innovative Formats 2023 competition of the Senate Department for Economics, Energy and Public Enterprises

Anna F. Michel CEO & Co-Founder was selected as one of the top 10 female Business Influencers in Technology by Strive Magazine

  • she was awarded the Digital Female Leader Award in the Innovation category

  • Anna also was awarded GOLD at the Females in IT Award (the award goes to nominees who have founded a successful start-up company in the last five years).

  • 2nd place in “The Female Founder Startup Challenge” launched by AUDI AG and Encourage Ventures e.V

  • & 1st “Top 3D Design Firm” AWARD at The European Metaverse Awards!

  • GOLD winner at the WIN Awards

  • and one of the “TOP 100 Sustainability” of the “Textil Wirtschaft” (December 30, 2021).

The Berlin Metaverse® is a digital space for Berlin Fashion Week content and goes beyond reality. A joint project of different partners unlocking immersive possibilities and experiences of digital fashion, Marketplace, NFT Gallery, fashion shows and a conference area. During the week, new and exciting content is dropped daily combined with live streaming of parts of the Berlin Fashion Week.